Kitchen station
Platform-ready posts, sized and paced to actually get seen.
Social content for a restaurant is not one caption reused four times. A hook that works on a reel dies on Google Business, and a caption that lands on Facebook reads awkward on Instagram. Godelicieux writes for each platform on its own terms and drops the whole set into a calendar, so posting stops being the thing that gets skipped.
Station roleWrites captions, hooks, and hashtag sets sized for each platform, then arranges them across a posting calendar so nothing lands on a dead slot.
How it runs
01
Read the dish and voice
The same dish input and voice profile that fed the menu station feeds this one.
02
Write per platform
One draft per surface - Instagram feed, Instagram reel, Facebook, Google Business - each with a hook, body, and CTA in the right tone.
03
Assemble hashtags
A city cluster, a cuisine cluster, and a house cluster - so posts pull traffic without looking spammed.
04
Place on the calendar
Each post lands on a slot chosen for surface, day, and how recently the dish was posted.
Worked example
Input
A photo of a paneer tikka wrap with mint chutney.
Instagram reel hook
"Smoke-kissed paneer, cool mint, warm paratha - the wrap we make when the crowd walks in."
Instagram feed caption
Char, chutney, and a warm laccha paratha, in that order. On the counter tonight. #paneertikka #tandoor
Facebook body
Paneer marinated overnight in hung yogurt and Kashmiri chilli, charred on the tandoor and rolled in a warm laccha paratha with mint chutney, red onion, and pickled carrot. On the menu from 6 pm.
Google Business post
New this week - charred paneer tikka wrap with mint chutney. Vegetarian, ready in six minutes at the counter. Available for delivery.
Per-platform, not one-size
Each surface gets its own draft. The reel hook is not the feed caption is not the Google Business post.
Calendar-native
Posts are placed onto a monthly plan, so a new dish shows up more than once and old dishes get a second wind.
Hashtags that pull, not clutter
Three clusters - city, cuisine, and house - kept short of the spam threshold.
Continue the tour
Next station - Nutritional and dietary info